The Kresge Foundation—in partnership with Metropolitan Group—developed a message framework to respond to needs expressed by its Climate Change, Health & Equity (CCHE) initiative grantees for suggested messaging to advance racial justice, social justice and health equity in climate change policies and practices.

This framework is grounded in four core values drivers: health, equity, prosperity and safety. These core values are reflected throughout the message framework and in supporting messaging specifically designed around each.

This message framework is designed to appeal to everyone, regardless of political ideology, and to advance short term, sustainable change as well as to support the longer-term movement for climate justice.

The guide is designed as a workbook with sample prompts throughout and with a worksheet at the end to help users prepare for a particular conversation, presentation, interview or testimony.