Media reports on climate change have great implications on the public’s imagination about what’s possible, as well as tangible implications on policy and philanthropic giving. When it comes to solving the climate crisis, solutions-oriented storytelling that centers people and equity is imperative. Instead of sharing doom and gloom narratives, people are looking for stories of climate action. A new report from The Solutions Project, 2021 Climate Solutions Narrative Trends, shows there is momentum happening in the climate media landscape. And many of these stories of hope and justice come from the intergenerational power-building work led by frontline communities.
During a recent webinar titled Hope & Justice: The latest shifts in the climate solutions media landscape, The Solutions Project, Uproot and the Solutions Journalism Network used research findings from the report to discuss how their organizations are working to shift narratives and journalistic practices around climate solutions. The group also shares active case studies and resources available to those trying to turn the tide with climate media.