This paper explores The Kresge Foundation Arts & Culture Program’s evolution over the last decade from capital challenge grants, capitalization and community arts, to Creative Placemaking. Designed primarily but not exclusively for peer funders, it tells the high-level story of the complexities involved in navigating change; and articulates Kresge’s distintictive brand of Creative Placemaking to assist, inform and guide those who may find value in our transition. It is the first in a series of Creative Placemaking white papers to be published throughout 2018.