TROY, Mich. – Beginning today, visitors to kresge.org will notice a blue tag on pages throughout the site inviting them to provide feedback.

Clicking on one of tags takes visitors to a survey about Kresge’s website. The survey is part of a multi-pronged effort to ensure the website is as easy to navigate and as useful as possible.

The questions take less than 5 minutes to complete. Respondents are asked about their reasons for visiting the site, but are not identified.

The exercise reflects Kresge’s interest in ensuring that visitors can readily find the information they’re seeking and nonprofits can quickly learn whether or not their activity fits the foundation’s grantmaking strategies.

More than 121,000 unique visitors from all 50 states have visited the website since a redesign was launched last summer.

The redesign was informed by user research conducted by internationally known information architect Peter Morville of Ann Arbor, Mich. Morville is now leading the evaluation effort to identify areas that might be refined.

The evaluation will also include usability testing and interviews, and a review of statistical data about activity on the website.

“It’s all about the user experience,” says Cynthia Shaw, communications director at Kresge. “We want to continuously provide the information our visitors seek in as intuitive and efficient way as possible. Having direct feedback from our users is the best way to achieve this goal.”  

In addition to questions about the website, the survey also asks those who’ve used Kresge’s online application system to weigh in on that experience.

The survey period will end in June.