Council on Foundations recognizes Kresge website with communications award
The Kresge Foundation received a silver award for its website when the Council on Foundations presented its Wilmer Shields Rich Awards for Excellence in Communications this week.
The awards program recognizes and encourages excellence in communications by foundations and corporate-giving programs. The program is named after a woman who served as executive director of Council on Foundations, previously known as the National Council on Community Foundations. Wilmer Shields Rich championed accountability by charitable foundations and promoted effective communication about that stewardship.
Judges praised the aesthetics of the kresge.org design, its navigation, and calls to action through functionality that invites visitors to share and subscribe. They also noted the provision of a library to archive content and develop a resource center, as well as the integration of social media.
Kresge launched its new website last summer. It was designed and built by Q LTD, design consultants with offices in Ann Arbor, Mich., and San Francisco. The site’s information architecture and user experience strategy was developed by Peter Morville of Semantic Studios and a strategic adviser at Q LTD.
There were three goals for the site, says Kresge Communications Director Cynthia Shaw. “We wanted to accurately tell the story of Kresge’s philanthropic aspirations and how its grantmaking and investing were advancing these ends. We wanted to help visitors find what they were looking for and accomplish tasks. And we wanted to prevent them from getting lost.”
In addition to recognizing exemplary efforts, the awards program seeks to educate the field of organized philanthropy about creative and strategic communications. The Council on Foundations defines "strategic communications" as a deliberate and managed process that encourages others to think and act in ways that support some goal vital to the foundation’s mission. The awards program involves communications that are comprehensive, integrated, targeted, and current.
The awards were presented at a conference in Los Angeles.